Public Service Announcements
Please take a moment to see ALS Canada's public service announcements.
If you'd like to download our PSA please click the links below.
NOTE: To save the following files to your computer you must "Right-click" on each link and then click "Save As...".
ALS Print PSAs
LOWE ROCHE, an award-winning Toronto-based advertising agency, created the following print PSAs for ALS Canada.
The print PSAs, “No Signal,” focus on real-life situations that occur every day: a man giving his wife a drink after she’s lost the use of her hands and a little boy helping his father put on his shoes.
The “Helping” PSA won silver and bronze in the 2010 Extra Awards, awards put on by the Canadian Newspaper Association (CNA) in conjunction with the Canadian Community Newspapers Association (CCNA) in recognition of outstanding advertising in newspaper.
"For some, the legs are the first to go. For many, it’s their hands. For others, it’s their voice. Amyotrophic Lateral Sclerosis can begin any number of ways, but it always ends the same: with death. That’s because ALS destroys your motor neurons, making it impossible for your brain to send messages to your body parts. One by one, your muscles become paralyzed, making it impossible to walk, talk, eat, and eventually, breathe. Please, help us find a cure. Visit www.als.com/donate to donate."
"Chez certains, ça commence par les jambes. Pour plusieurs, ce sont les mains. Et pour d’autres, c’est la voix. La sclérose latérale amyotrophique peut débuter de bien des façons, mais ça se termine toujours pareil : la mort. La SLA détruit les neurones moteurs, empêchant le cerveau d’envoyer ses messages aux différentes parties du corps. Un à un, les muscles se paralysent. Il devient impossible de marcher, de parler, de manger… et à la fin, de respirer. Aidez-nous à trouver un traitement. Pour faire un don, visitez www.als.ca."